Revisiting 2018 for B2B Strategies
The current year is departing and this week, we pay our last respects to the old man 2018 – as we revisit the weeks which summed it all up for your business and email marketing B2B strategies. There were many pointers recommended to streamline your strategy throughout the year but our experts did recommend unconventional paths to enhance your B2B lead generation. We revisit some of those this week:
On social media platforms, the recommendations were to pay special attention to simple factors like profile pictures, your company description, products links, and other first impression making points. Instead of just posting, use different optimized approaches for various outlets like Twitter, Facebook, LinkedIn, Medium and others.
Your team pursued a constantly evolving strategy of innovative ideas in your particular business sector. Simple but common sense ideas bring the best results. For example, if a business throws a party for a select audience of related businesses – with potential prospects intermingling with loyal customers – in an amicable environment – the prospects will relax and network and your business will benefit directly and indirectly as a business community facilitator and leader.
Repeatedly we have stressed that Content is King but you need to polish the presentation regularly. Your experts must have a regular oversight evaluation and add value so that your prospects can read your expertise, thus adding to your brand strength.
In B2B strategies, the prospects have interest in technical parts about the details of your products. It pays to have a look at your video content and see where subtle editing can enhance the value. Sometimes, uploading the video with additional comments can enrich them with a much-needed new look.
Essential in B2B strategy is the participation in your business sector fairs and attending conferences. Your experts must have stitched any loose ends of communications with participants and other business associates. Make a skeleton for future to attend, engage and follow-up with others.
Your team was recommended to use the CRM tool, provided free with Salesflower.com and to tap into the treasure trove of emails from the lists provided by Salesflower.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy. Thus your funnel stays healthy and focussed.
Overall, an honest inventory of your year-long approaches both will yield a basked of points. These will be essential for consulting when your team formulates an optimized strategy for the next year (next week onwards).